We separate branding from marketing. Nowadays, “marketing” is an umbrella term used to describe anything from research to advertizing and sales, and beyond! At its core, marketing aligns two key concepts: knowing who and where target consumers are, and what drives them to engage with brands or products.
The best definition of "brand" we have settled on is “Identity Perception”. If you take your product to market without a consistent identity message, how will you create a memorable and unique perception? Successful brands grab and retain the attention of potential clients by creating an emotional connection with their target consumers.
The formula for creating any successful brand is based on two variables: time and money. It really is that simple. Building a world class, leading brand takes time. Significant expenditure can buy instant fame and recognition, yet, to remain front of mind requires continual and clever investment of both time and money.
We are green. We have chosen to be location independent because we believe it is the way of the future for both workers and businesses alike. Pairing clients with our creative experts, who also work remotely, allows us to invest in delivering exceptional services rather than expending energy on commuting or overheads.