2008 Promax World award winning campaign for best General Branding & Image. The brief was to create brand films for the Discovery HD Channel launch in the UK. The concept was based on a revised channel proposition which was to incorporate the key creative filters of “authenticity, pioneers and quality”.
The target market was over 45 year old males who demand excellence and adopt technological advances. Shot in high speed on HD, these spots are genuinely 1 second long shown over 30 seconds. Executively produced in-house at Discovery Channel in collaboration with Devilfish.
Concept Development, Production & Creative Direction.