Discovery Knowledge Rebrand

description:

client:
 Discovery Networks Europe
date:
 2007
category:
branding, content marketing

Discovery Knowledge Rebrand

Channel rebrand, including name change and streamlined editorial content targeted at an older 55+ male audience. Research proves this demographic is fascinated with history, science and discovery. The overall concept was to show the world “annotated” with facts, with the channel tag line of “Keep Asking”.

These three seconds long break bumpers were created in-house to retain viewers over commercial breaks by asking a question at the start of an ad break and providing answers at the end of the break.

Creative Direction, Executive Production, Production, Motion Graphics, Post Production.

Space Question

Space Answer

100 Years War Question

100 Years War Answer