Investigation Discovery Channel Launch

description:

client:
 Discovery UK Creative Agency
category:
advertising, branding

Investigation Discovery Channel Launch

Press reel also used as a cross platform on air teaser for the launch of a female skewed Discovery branded channel. Stepping outside of Discovery’s usual dominantly male target, the creative concept centred around “The devil is in the details” capitalising on the demographic’s thirst for shock, horror and morbid curiosity.

An in-house team of 5 created all elements required for the channel‘s on air branding, press kit, marketing and promotion in less than 8 weeks.

Concept, Executive Production, Creative Direction, Strategy, Production, Motion Graphics, Dynamic Branding, Post Production, Marketing.