QUEST Channel Identity

description:

client:
 Discovery UK Creative Agency
category:
advertising, branding

QUEST Channel Identity

2009 Promax UK Gold Best Ident award-winning channel branding created for a target audience of males 35 years old and above. The concept behind the channel was to create a channel that catered to men who had recently “settled down” yet still enjoyed a place that they could hang out without leaving the comfort of their own homes!

The channel tagline “TV at the Heart of the Action” is reflected in the tongue-in-cheek idents that were produced in-house and directed by Ben & Joe Dempsey from Knucklehead.

Identity, Branding, Concept, Briefing, Strategy, Executive Production, Production, Marketing.

Special Agent

Parachute

Scuba