brandAnonymous devised the first, ever, above the line Marketing Campaign for REWOOD® LLC. The goal: to raise local awareness ahead of the 2013 holiday season. With the secondary, yet equally important, goal to build orders for the end of the year and into the first quarter of 2014.
The purpose of the campaign was to reach a wider untapped audience; present REWOOD® products to targeted segments; increase sales; and drive traffic to the REWOOD web site. With limited investment in branding assets, brandAnonymous conceptualized and produced a brochure and promotional flyer to deliver a Direct Mailing Campaign to potential B2B consumers throughout Northern California.
3000 brochures were produced with half sent to Architects, Interior Designers and Remodelling Contractors including an insert with the current special offer designed to increase conversion in sales. The other half of the brochures was distributed to existing commercial clients to display at their premises, and to sales representatives in San Francisco and Sacramento.
Following the mailout, orchestrated Telesales calls were carried out using custom scripts, focusing on the unique selling points of REWOOD®: prestige products, sustainability, durability, artistry, Californian heritage, custom designs.
brandAnonymous created a distinctive brand identity and tone of voice, which is conveyed through all communications platforms from brochures, to non-branded truck and shop signage, to telesales scripts.
Identity Creation, Concept Development, Creative & Communication Strategy, Production & Creative Direction, Photography, Design, Copy Writing, Mailing List Acquisition and Manipulation, Production, Print Delivery.