“I just wanted to say a proper thanks for all your tireless work on the student interview videos last Semester, and particularly for the last minute changes, which meant they were all ready to go up as soon as we got back. The new Dean is very impressed.”
Gareth, Arts Law and Social Sciences Communications Team
In line with a full rebrand and the launch of a new web site, Anglia Ruskin University commissioned us to create a series of promotional videos. The brief was to create a strand for individual courses pages in the Arts, Law, and Social Sciences Faculty.
The target audience is students thinking to apply to the university from school leavers to mature students and from across the world. The videos needed to reflect the experience of current students and recent graduates focusing on how their studies had enabled them to “make their ambitions a reality”. We focused on the core brand values to ensure the tone of the videos made contributors sound human, inviting, real, confident and positive.
We contacted over 50 students to create 20 Student Ambassador Videos for courses including MA and BA (Hons) Film and TV Production, MA Music Therapy, BA (Hons) Performing Arts, BA (Hons) Computer Gaming Arts, BA (Hons) Interior Design, BA (Hons) Popular Music, MA International Business Law, and MA and BA (Hons) Photography.
One of the senior course lecturers has already had one applicant tell them that they chose to apply to the university because of the Student Ambassador video for their chosen course.
Concept Development, Creative Direction, Filming, Brand Guardianship, Promotion, Research, Music, Pre to Post Production, Editing, Sound Design.